Quick answer
How does real estate marketing work in Costa Rica?
Real estate marketing in Costa Rica carries a legal particularity that shapes all coastal product communication: the Maritime Terrestrial Zone. The first 200 metres from the high-tide line are not fee-simple property —the first 50 are public use and the next 150 are granted under concession— so advertising beachfront property without stating its tenure regime is a genuine credibility risk. Demand concentrates in Guanacaste (Tamarindo, Nosara, Papagayo, Flamingo), the Central Pacific (Jacó, Manuel Antonio) and the Central Valley (Escazú, Santa Ana). Buyers are predominantly American and Canadian, oriented to retirement and second homes. Growth Estate runs bilingual paid media with AI qualification in under 5 seconds.
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